Institut Bio

Project Overview

Institut Bio is an established beauty and wellness salon in Montignac, France, offering a range of treatments using certified organic products.

Although the salon had an established local presence, it didn't have a website. The owner wanted to create a welcoming online space where clients could discover the treatments, explore prices, learn about the products, and easily find the information needed to book an appointment.

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I worked directly with the owner to design and develop the salon's first website, translating her ideas into a cohesive visual experience. After considering the salon's needs, I recommended Wix as an accessible, cost-effective platform that would be straightforward to maintain and update.

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The Challenge

Institut Bio needed more than an attractive website. As the salon's first online presence, it had to communicate the atmosphere of the business, present its treatments clearly, and make essential information easy for clients to find.

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The challenge was to translate the owner's vision into a cohesive digital experience while keeping the website welcoming, practical, and easy to navigate.

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My Approach

I began by getting to know the owner's preferences and the atmosphere she wanted to create. I asked her to share examples of websites she admired, along with photographs and visual inspiration that reflected her aesthetic vision.

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Using those references as a starting point, I developed the website's color palette, visual style, and overall design. Throughout the project, I worked collaboratively with the owner, balancing her preferences with clear navigation, readable content, and practical functionality.

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I also recommended Wix as a suitable platform for the salon's needs, considering ease of maintenance and future updates.

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The Solution

I designed and developed a complete website that reflects Institut Bio's welcoming atmosphere and commitment to organic beauty.

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The design combines soft colors, floral details, and carefully selected imagery to create a visual identity that feels personal to the salon.

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I organized the website around the information clients need most: available treatments, pricing, products, and practical details. Clear navigation and prominent telephone booking options make it easy for visitors to explore the services and contact the salon.

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The website was also designed to work across desktop and mobile devices.

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The Outcome

Institut Bio now has its first dedicated website—a professional online presence that brings together the salon's services, personality, and essential business information.

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The finished website gives existing and potential clients a convenient way to learn about the salon before making an appointment, while providing the owner with a platform she can update as her business evolves.

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